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3. Post Builder

Updated

Post Builder guides you through the process of creating a social media post.

 

 

1. Generic Content

  • Post Ideas: Do you need any ideas for a post? We've got you covered as we provide Post Ideas for content Inspiration! We offer 5 different types of Post Ideas: 
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    ​1. X/Twitter Trends: trending topics from X/Twitter in your location
    ​2. RSS feeds: RSS items from your own custom selection of content feeds
    ​3. Loomly Inspirations: recurring, broad ideas based on best practices & Internet codes
    ​4. Loomly Ideas: events, holidays & celebrations happening on specific dates
    ​5. Custom Post Ideas: your own customized post ideas that can be recurring or not
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    📝 Note: X/Twitter Trends and RSS feed URLs can be configured for your calendar in the Post Ideas tab of Calendar Settings. 
     

  • Schedule Date & Time: Set a generic date and time for your post to apply to all selected channels. 
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    📝 Note: This is the date & time displayed in the List & Calendar Views, so we recommend editing the date and time in this step to better track your posts. 
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    You can select a Scheduling Slot you've created in your Calendar Settings or pick a custom date & time.

 

  • Subject: Add a title for your post, which can be used as an internal reference within Loomly

  • Clone Post to more Calendars: You can easily clone your posts to other calendars if the post you create is one you would like to create for other calendars.

  • Post Labels: Tag posts in Post Builder and identify at a glance throughout Loomly what campaign or category they belong to. For instance, you can create labels for specific campaigns or types of posts, such as blog posts, sponsored posts, product posts, etc. 
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    📝 Note: You can also filter posts by labels in the List & Calendar Views and even filter your Post Metrics table in Advanced Analytics by labels.


​Select Social Channels

  • Select the social media channels you would like to create the post for Facebook, X/Twitter, Instagram, Pinterest, LinkedIn, Google Business Profile, YouTube, Snapchat, TikTok & Custom Channel. You can read more about the supported post types for each platform here.

 

Define Generic Content

In this step, you'll define the content and media applied to all your selected channels in the previous step.

 

Here are other things you can do:

  • Add media to your post in a few different ways:

    • Calendar Library Assets including exported Canva designs

    • Add stock images from across the web with our Unsplash integration

    • Add images and videos from Google Drive

    • GIFs with our Giphy integration

    • Upload a single image, multiple images, a single PDF, or a single video from your device, or upload them all at once by dragging and dropping them into Post Builder

    • Import media from a URL

  • Add alt text and video cover images to any supported channels

  • Edit your images with Loomly Studio

  • Enter emojis with the Emoji keyboard

  • Add, edit, and apply Hashtag Collections to save time by storing your commonly used hashtags in a Hashtag Collection

  • Apply UTM parameters to your URLs so you can track your performance through Google Analytics

  • Shorten your URLs with Loomly's loom.ly URL shortener, so you don't take any extra characters. As an added bonus, we also display clicks, sources, and locations for Loom.ly shortened URLs in Advanced Analytics!

  • Advanced capabilities for clearing customization options including:

    • Clear all date fine-tuning

    • Clear all caption fine-tuning

    • Clear all media fine-tuning

 

2. Fine-Tune Content

If you would like to customize either the scheduled date and time, caption, or even media files, this step is where you can customize your post for specific channels.

 

This step allows you to do the following:

  • Preview your posts for each social media channel that you selected

  • Update the scheduled date & time for a specific channel if you know a specific channel performs better on a specific day of the week or time

  • Select different post types (e.g. Feed or Stories) for Facebook and Instagram

  • Update the caption for a specific channel

  • Add any channel-specific information such as Instagram Collaborators, product tags, and more

  • Update media files by replacing, adding, or removing the media files uploaded in the previous step.

  • View Post Optimization Tips

  • You can also reset media changes if you prefer to revert the customized media attachments, scheduling, caption, or all for a channel to the generic content and scheduling.

 

Target Audience & Promote (Available for Facebook, LinkedIn, and Instagram)

This is optional, but you can target your audience for Facebook and LinkedIn pages and boost posts for these platforms and Instagram.

3. Create Post at any point in the post creation process

You will be able to access these buttons on the bottom footer bar:

  • Save Progress (to save work as you are creating your post(

  • Save as Draft (to take you to the Post View)

  • Submit for Approval

  • Schedule

  • Publish it Now

Depending on your Calendar Settings or assigned role, you may see different steps available.

 

📝 Note: The fine-tuning panel will override the generic content panel. If you have customized a channel, please update any customized channels to apply the updates if you would like to edit the customized channels too.

 

You can also view which channels have been customized from the Generic Content step by expanding the note:

 

💡 Tip: You can see posts with customized dates and times with the post variations icon (e.g., x2) next to the generic date and time by hovering your cursor over the icon.

 

 

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